The Cure for Greed

Whatever we feel about greed, we can agree on one undeniable fact: it exists. Whether there’s too much of it in the world, or too little, is a matter of opinion, not understanding. On one side of the debate, some believe it’s the root of all that is corrupt and evil. Conversely, greed is seen and often celebrated as the key behaviour that enabled our species to adapt and evolve so successfully.

Yet what exactly is greed? Is it an immutable algorithm hardwired in our DNA, a survival instinct that triggers responses to a constantly changing environment that can turn hostile at any moment? Perhaps it is an emotional response influenced by our cultural reward system? Or the embodiment of the darkest side of our nature, rooted in fear? When you get down to it, you realize how limited our knowledge of greed truly is.

‘The Cure For Greed’ is an object designed to sparks internal and social dialogue on many aspects of greed, the benefits as well as dangers of this basic and pervasive human behaviour. It serves as an invitation to reevaluate our assumptions and inject them with the kind of energy that sparks new and evolving perspectives. 

Our hope is to learn from this process, and grow, to become more human, not by suppressing our nature, but by transcending it though understanding and compassion.

Making of

A behind the scenes glimpse, excerpted over the four-month process of creating ‘The Cure for Greed’. The Intricate process involves both mechanical and chemical separation to extract and recover pigment from US currency. Subsequently, the ink is destabilised, divided into individual doses and packaged in medical vials.

invitation